Observe: Snap’s marketing assets only publish audience gender data for “feminine” and “male” end users, though the figures published for these demographics don’t always incorporate approximately the overall person figure, so percentages shown below might not sum to one hundred pc.
Take note: in the last calendar year, we’ve built some important alterations to how we determine social media marketing user numbers, and also the data sources that we use to inform these calculations have also made important and wide-ranging revisions for their posted figures through that period of time.
▶ In search of a lot more YouTube stats? Click here to check out our in-depth YouTube data for every state on the planet.
Due to this, we advise warning when comparing the social networking person values posted During this year’s experiences with Those people printed in previous years, In particular mainly because improvements in reported values would be the result of “corrections” inside the resource data, together with variations in genuine user behaviour.
As being a result, changes in advert achieve may well not necessarily point out any improve from the platform’s Over-all user base.
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In the meantime, TikTok’s ad achieve in Hong Kong was comparable to 1.0 % of your regional Online consumer base at the start with the calendar year, irrespective of age.
You’ll also come across the whole Digital 2024 report for Hong Kong during the “full report” segment down below, but we’ll start out by having a look on the vital headline figures for Hong Kong this 12 months.
The revised figures as well as the current cost GDP will be launched about two months later on for the 1st, 2nd and 3rd reference quarters and to the Finances Day with the fourth quarter.
But Irrespective of these caveats, Meta’s advert reach data continue to provides valuable insights into how Facebook use is evolving.
Dig deeper: for the latest insights into Online adoption and use all over the world, abide by our normal World-wide Statshot experiences.
Be aware: Meta’s advertising means only publish audience gender data for “feminine” and “male” people.
As being a result, our newest figure for social networking use might look like pretty different on the values that we published in earlier years.